Get Your Money’s Worth! Things to Know When Pricing Your Products and Services
Do you struggle with picking good price points in your business? You know what I mean – coming up with a price for your services or products that you know will *actually* be profitable?? 😬 If that sounds like you, then it’s time to get to know the fixed and variable expenses in your business – and then use a super simple breakeven formula 🤓 🤔 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 “𝗳𝗶𝘅𝗲𝗱 𝗲𝘅𝗽𝗲𝗻𝘀𝗲𝘀”? These are your “overhead costs”, and they don’t change much from month to month. You pay roughly the same amount, no matter how much (or little!) business you do. Some examples of fixed expenses are: 🏢 Rent or lease of office space 👩🏻💻 Website hosting fees 👔 Employee salaries 🤔 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 “𝘃𝗮𝗿𝗶𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗻𝘀𝗲𝘀”? These are expenses that are directly tied to your volume of production and/or sales. Therefore, the total amount of these expenses changes depending on your volume.